PAY PAL AUSTARALIA CAMPAIGN

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The challenge

To create a brand identity (and subsequent collateral) that would partner with the Paypal parent brand in packaging research findings into online buying in Australia.

the solution

Using a colour palette that was complimentary to the parent brand and a lock-up that was reminiscent to a webpage button, our identity is both consumer focussed and industry appropriate. The brand 'look and feel' drew inspiration from the identity to include oversize typography and a fresh colour palette.

what we did

– Brand identity
– Online webinar
– Conference graphics
– Conference magazine- EDM's
– Advertising

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BARBOSA

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The challenge

To create a unique brand character and positioning for Barbosa Personnel that played to the personal attention Barbosa provides for both clients and candidates.

the solution

To reposition Barbosa as a Career Matchmaker.This has become a unique positing within the recruitment industry. The idea was developed by acknowledging Barbosa's outstanding success for creating lasting partnerships with both client and candidates. The Career Matchmaker idea played to the personal attention the company provides both its clients and candidates.

what we did

- Brand Identity Refresh
- Brand Strategy
- Advertising
- Website Design
- Email Direct Mail

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Traction Group Rebrand

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The challenge

How do you create a new identity and brand positioning for a top performing recruitment company operting within asset finance recruitment?

the solution

We developed a positioning and brand character that spoke high performance. We identified the 3 key parties within recruitment (client, candidate & recruiter) and likened this relationship to a closed circuit race track. We drew inspiration from motor sport for Traction Groups brand character. While the race track gave inspiration for the infinity symbol in the identity, "High Performance" became a signature and positioning for all other touch points.

what we did

- New identity
– Repositioning of brand to be
"High Performance
Asset Finance Recruiter"
– Website design and copywriting
– Office fit out
– Direct mail
– Advertising

BAYSWATER BRU IDENTITY

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The challenge

To create a stand out identity for an upmarket, boutique, one-of-a-kind coffee store on Bayswater Road Kings Cross.

the solution

Through canvassing the area for graphic inspiration and undertaking historical research, we devised a brand identity that is sympathetic to both the art deco inspired architecture found within the neighbourhood and the art of coffee making.

what we did

- Brand Identity
- Menus
- Loyality Card

Mahony Group

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The challenge

To create a parent brand identity and unite 3 company services under the parent company.

the solution

In making the key graphic device for each service the hero, locking up each identity in the same format and using like colours and a consistent typeface, we created a family of identities for the company.

what we did

- Brand Identity
- Website
- Signage

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