CASE STUDY
PRIMO GRILLS AUST. LAUNCH

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THE CHALLENGE

To create a robust and consumer focussed e-commerce website that showcases the unique results of barbecuing on a Primo Grill. The site needed to highlight the extensive product range while developing an online environment for both suppliers and consumers to use as a resource.

THE SOLUTION

We designed a bold, image driven website that included user friendly navigation. Ordering was made easy through a simple e-commerce gateway and potential customers were given streamlined product information.

RESULTS

– Website Design & Implementation

WHAT WE DID

Within the first weekend of launching the new websitesales reached $30,000.

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CASE STUDY
BAYSWATER BRU IDENTITY

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THE CHALLENGE

To create a stand out identity for an upmarket boutique, one-of-a-kind coffee store opening on Bayswater Road Kings Cross in August 2011.

THE SOLUTION

Through canvassing the area and engaging in historical research, we devised a brand identity that was unique and visually striking. It’s design is sympathetic to both coffee making and the art deco inspired neighbourhood in which the store is located.

WHAT WE DID

– Brand Identity

CASE STUDY
PAY PAL AUSTRALIA CAMPAIGN

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THE CHALLENGE

To create a relaxed and approachable brand identity and associated collateral for Paypal Australia’s research findings and related national conference about buying online in Australia.

THE SOLUTION

We created a brand and personality that was visually exciting and accessible for a consumer focussed audience.The brand and ‘look and feel’ included oversized friendly typography and an inviting colour scheme. The design ran through a number of touch points including online, print and the conference arena.

WHAT WE DID

– Brand identity
– Online webinar graphics
– Conference graphics
– Conference magazine– EDM’s
– Advertising

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CASE STUDY
TRACTION GROUP REBRAND

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THE CHALLENGE

How do you make a company look like a top performer and cutting edge within an industry as dry asset finance recruitment?

THE SOLUTION

We developed a positioning and brand character that spoke high performance. We designed a ‘look and feel’ that asserted itself, paralleling the companies energy and success similar to that of a high performing motor vehicle. This forward thinking, deliberate and intentional tone, aesthetic and voice exudes the brands confidence. Traction group is the new point of contact within asset finance recruitment.

WHAT WE DID

– New identity
– Repositioning of brand to be
“High Performance Asset Finance Recruiter”
– Website design and copywriting
– Office fit out
– Direct mail
– Advertising